Introduction
The Indian music industry has been witnessing a cultural shift, with independent artists gaining more recognition than ever before. Adding fuel to this movement, Skillbox, a live ticketing and entertainment platform, has launched Level House, a new artist management agency. This bold step is not just about managing talent but about redefining how artists build careers, communities, and cultural impact.
What is Skillbox?
Skillbox is widely known as one of India’s most dynamic live ticketing and entertainment platforms. Over the years, it has played a pivotal role in curating live experiences, supporting independent musicians, and creating data-driven solutions for the music ecosystem. From ticketing to building original intellectual properties (IPs), Skillbox has steadily positioned itself as an artist-first company.
Introduction to Level House
Level House is Skillbox’s latest venture, designed to be a safe space for culture-forward artists. Unlike traditional management setups, it focuses on empowering musicians to carve their unique artistic journeys while offering structured support and strategic growth opportunities.
Leadership at Level House
The agency will be led by Yama Seth, a seasoned professional with prior experience at Big Bad Wolf, where she represented stalwarts like Parvaaz, Indian Ocean, and Vir Das’ Alien Chutney. Her track record of nurturing talent and helping artists build sustainable careers makes her a perfect fit to lead this new venture.
The Vision and Mission of Level House
Level House isn’t just about contracts and bookings. Its mission is to provide artists with the tools, support, and freedom they need to thrive. By creating a safe and inclusive ecosystem, Level House allows musicians to explore their creativity while also building a strong professional foundation.
Why Artist Management Matters Today
In today’s competitive music landscape, artists face challenges beyond creating music—branding, digital presence, touring, and monetization are just as important. Without structured management, many talented musicians get lost in the noise. Level House fills this gap by blending management with community building.
Skillbox’s Strategic Advantage
Skillbox’s biggest strength lies in its integration of live ticketing with artist management. This unique position allows Level House to give its artists access to:
- Real-time live music data
- Strong brand collaborations
- Original IPs like festivals and showcases
This means artists can not only perform but also analyze and expand their reach strategically.
The Artist-First Philosophy
At the core of Skillbox’s identity is an artist-first approach. Unlike many management setups that push artists into molds, Level House empowers them to remain authentic, cultivate their own communities, and scale their artistry in their own way.
Initial Artist Roster at Level House
Level House has already started with an exciting lineup of artists:
- Parvaaz – A genre-bending band known for its fusion of rock and Kashmiri folk influences.
- Sameer Rahat – A singer-songwriter whose music combines poetry with soulful melodies.
- Parekh & Singh – The indie-pop duo globally recognized for their dreamy soundscapes.
Expanding the Artist Lineup
While the first roster is impressive, Level House has big plans to expand its artist base. By onboarding musicians across genres, it aims to create a diverse ecosystem that resonates with varied audiences.
Yama Seth’s Vision for Artists
Yama Seth envisions Level House as more than just a management agency. She wants it to be a cultural hub where every artist feels free to experiment and innovate. Her philosophy: each artist is unique, and the agency should reflect that individuality.
Impact on Independent Music Scene in India
The launch of Level House is a big win for India’s independent music movement. By blending data-driven insights with genuine cultural support, it provides indie artists the tools to scale globally while staying authentic locally.
Challenges in Artist Management in India
The Indian music industry, despite its growth, faces several hurdles:
- Limited professional management infrastructure
- Over-reliance on film music
- Lack of global exposure for indie artists
Level House aims to overcome these challenges by combining Skillbox’s resources with artist-centric strategies.
Future of Artist Management in India
With technology playing a bigger role in live music, artist management in India is evolving fast. In the future, we will see AI-driven analytics, immersive live experiences, and stronger community-driven ecosystems—and Level House is setting the tone for that transformation.
Conclusion
The launch of Level House by Skillbox is more than just a business expansion—it’s a cultural statement. By putting artists first, leveraging data, and building supportive ecosystems, it promises to reshape India’s independent music landscape. For both established and emerging artists, this could mark the beginning of a new era in artist empowerment and global reach.
