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Lollapalooza India as a case study in festival marketing
With Lollapalooza India’s latest edition now behind us, attention has shifted from scale and…
Inside Thums Up’s ‘Taste the Thunder’: how brands are rethinking music-led marketing
When Thums Up released its ‘Taste the Thunder’ anthem…
Benny Dayal on navigating industry resets, from playback to platforms
Few Indian playback singers have navigated as many industry resets as Benny Dayal. From an…
Why micro-sync licensing is becoming India’s digital music backbone
Guest Contribution by Gaurav Dagaonkar India’s digital ecosystem is undergoing a structural…
FY26 Results: Why Tips & Saregama convert streams differently
India’s recorded music market is expanding rapidly, fuelled by paid streaming growth, rising…
Lollapalooza India 2026 ends with Linkin Park & a festival that finally fits the city
Lollapalooza India 2026 wrapped its fourth edition on Sunday at Mumbai’s Mahalaxmi…
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