Gully Gang Entertainment, the label founded by DIVINE and Chaitanya Kataria, has added Mumbai rapper 99side (Yash Dandge) to its roster.
Hailing from Bamanwada in Vile Parle, 99side has built his reputation through a string of street-rooted tracks including Gondhal, Chowk Pe, Du Buckle, and the viral Subhe Subhe. His appearance in the finals of MTV Hustle 4.0 further brought his music and stage presence to a national audience.
Chaitanya Kataria, Co-Founder, Gully Gang Entertainment said, “99side represents the evolution of Mumbai’s sound – bold, original, socially conscious and full of energy. We’re thrilled to partner with him and build something meaningful in the years ahead, continuing to elevate the city’s unique musical voice. At Gully Gang, our goal has always been to create opportunities, break barriers, and amplify underground culture. This collaboration is a natural step in pushing that movement forward.”
The signing comes as Indian hip hop continues to expand its reach. For Gully Gang, it marks another investment in live experiences like Gully Fest, artist development through Gully Gang Records, and collaborations with brands and cultural partners.
Launched in 2019 as DIVINE’s imprint, Gully Gang operates as a cultural platform, combining artist discovery and development with live events, branded content, and merchandise.
