Chingari has introduced its new music label, Chingari Music, with the goal of discovering and promoting both emerging and established musical talents from all over India. Chingari Music will take care of every aspect of an artist’s career, from production and promotion to distribution and marketing.
With a vast user base of over 200 million, Chingari Music will utilize the platform to help artists gain exposure and find their audience. The creators of the most engaging videos will have the chance to collaborate with Chingari Music and professional composers to create original songs and music videos.
To kick off its journey, Chingari Music has released its debut music video titled “Doo Doo Anthem” in partnership with Doo Doo Coin. This milestone release features well-known Bollywood personalities like Nyra Banerjee and Nishant Malkani, along with emerging talents from the industry. Notably, Indian Idol sensation Arsh Mohammed lends his impressive vocals to the anthem.
The anthem garnered over 5 million views within the first 24 hours of its YouTube debut, marking a significant fusion of entertainment and blockchain technology. This collaboration underscores the innovation and creativity prevailing in today’s music scene.
Sumit Ghosh, CEO and Co-Founder of Chingari, expressed, “Music holds incredible power to inspire, unite, and uplift. We are dedicated to harnessing that power for positive change. Our vision is to offer a dynamic platform for artists to unleash their creativity and amplify their voices globally. Through the label, we aim to redefine the discovery, creation, and sharing of music, while also providing genuine opportunities for brands to engage with their audience through captivating musical content.”
