Warner Music India has announced a strategic partnership with Vishesh Films to distribute the production company’s music under the studio’s banner. As part of the collaboration, Warner Music India will release two soundtrack albums — ‘Awarapan’ and ‘Dhokha’ — across all local and global streaming platforms, and radio and television broadcasters.
The tracks from ‘Awarapan’, such as ‘Toh Phir Aao’, ‘Tera Mera Rishta’ and ‘Mahiya’ were on top of the charts in 2007 when they were released. They continue to be popular with audiences. In the same vein, songs from ‘Dhoka’, such as ‘Kab Tujhe’ and ‘Roya Re’ hit the right chords.
Warner Music India hopes to expand the albums’ existing significant fan base. Mukesh Bhatt’s Vishesh Films, has given the audience blockbusters such as ‘Aashiqui’, ‘Dil Hai Ki Maanta Nahi’, ‘Sadak’ along with hit franchises like ‘Jannat’, ‘Raaz’ and ‘Murder’. The production company has also focused on delivering hit music for every film released over the last three decades.
Sakshi Bhatt, Director, Vishesh Films, says, “Warner Music India shared our belief that the music from our movies is immortal. This partnership is just the first step towards a long relationship. There are more exciting developments at Vishesh Films to come.”
Jay Mehta, Managing Director, Warner Music India and SAARC, shares, ‘We are delighted to partner with Vishesh Films, a name synonymous with chart-busting music. With this partnership, we aim to re-create the musical magic of their super-hit songs by taking them to the newer and younger audiences of today.”