Virgin Music Group India, a partner for independent artists, labels, and entrepreneurs, announces the continued growth of its collaboration with Hiphop Tamizha, the musical duo known for blending Tamil culture with hip-hop. Over the past three years, this partnership has resulted in music that has reached audiences in India and beyond.
The latest release from this collaboration, ‘Bye Bye Bhaiya’, is currently trending at #3 on YouTube in Chennai. Written and performed by Hiphop Tamizha, the song explores themes of friendship, infidelity, and social media’s role in relationships. Its lyrics and melody have connected with listeners, making it a popular choice among audiences navigating modern dating experiences.
The song’s music video, featuring Namritha Parimal, Harshath Khan, and Surya Narayanan, has also received a strong response. The reception highlights the working relationship between Hiphop Tamizha’s creative direction and Virgin Music India’s support in distribution and outreach.
Hiphop Tamizha commented on the release:
“Valentine’s Day isn’t just for couples—it’s for everyone, including those embracing singlehood. ‘Bye Bye Bhaiya’ is a lighthearted take on relationships. Virgin Music Group has supported us in running our label and ensuring our music reaches the right audience.”
Amit Sharma, Country Manager for India and South Asia at Virgin Music India, stated:
“The response to ‘Bye Bye Bhaiya’ reflects the collaboration between Virgin Music Group and Hiphop Tamizha. As independent artists, they continue to shape the Indian music landscape. At Virgin Music Group, we provide strategic and distribution support to help artists expand their reach. We look forward to continuing this partnership.”
Virgin Music Group remains focused on supporting independent artists in India, providing them with the resources and global networks needed to reach wider audiences.
