Virgin Music Group, a key player in the independent music scene worldwide, has announced a partnership with Hungama Digital Media, one of South Asia’s top digital entertainment platforms.
This long-term collaboration aims to expand the global reach of Hungama’s diverse music catalog, which includes renowned labels such as SVF, Grassroute, OTV, and a variety of film soundtracks, leveraging Virgin Music’s extensive international distribution network.
The partnership allows Virgin Music Group to tap into Hungama’s strong regional presence and expertise, enhancing its foothold in India’s dynamic and diverse music scene. Together, the two companies aim to deliver fresh opportunities for artists and labels while providing music fans around the world with access to unique and vibrant sounds from India.
Speaking about the partnership, Amit Sharma, Country Manager for Virgin Music Group in India, said, “We’re delighted to announce this partnership with Hungama. Together, we’ll help Indian artists and labels break new ground internationally, expanding their audience like never before. This collaboration is a testament to our belief in the power of music to transcend borders.”
Siddhartha Roy, CEO of Hungama Digital Media Entertainment, added, “This alliance with Virgin Music Group is a huge step forward for Indian music. It allows us to provide a global platform for our artists and showcase the richness of Indian regional sounds. We’re excited to see our music resonate with fans across the world.”
This partnership not only promises to bring regional Indian music to global listeners but also highlights the growing recognition of India’s diverse musical heritage. With a shared vision, Virgin Music Group and Hungama are opening up new doors for independent artists while setting the stage for India’s music culture to thrive on a global scale.
