Browsing Tag
short form video
30 posts
Chingari announces video NFT marketplace
Short video platform Chingari has launched Creator Cuts, a video non-fungible token (NFT) marketplace. The new feature allows the…
Big Bang Music and Moj collaborate to promote new artistes
Music label, Big Bang Music and short video platform, Moj have joined hands for a strategic collaboration to…
Indian short form to reach $19 billion monetisation potential by 2030: Redseer report
Indian short-form apps have a monetisation opportunity of $19 billion by 2030, according to a new report by…
YouTube has partnered with Shopify to enable direct shopping
YouTube has introduced a new shopping destination in the explore tab to feature relevant shoppable content for viewers…
Chingari powered by $GARI partners with BIG FM for cross platform content sharing
A leading social video app, Chingari powered by $GARI, has announced a partnership with one of India’s leading…
‘Distribution and marketing are inextricably linked in an already over-saturated market,’ says Chandrika Shah, Horus Music India
Established in 2006 and operational in India for the past six years, global music distribution and label services…
From self expression to social commerce, here’s how the Indian short video has evolved
A few days ago, Instagram collaborated with 200 Indian musicians to launch ‘1 Minute Music’, a collection of…
IMI Digital Music Study: Indian SFV consumption grows 269.4%
The Indian Music Industry (IMI), the organisation that represents the recorded music industry in India has released the…
Interview of the Week – Janhavi Parikh, Business Head, MX Taka Tak
The growing smartphone penetration, affordable data price, and quality content, has helped the short format video platforms emerge…
Interview of the Week – Prashan Agarwal, CEO, Gaana
With people staying in the confines of their homes due to the pandemic, they have been constantly on…