Browsing Tag
short form video
15 posts
‘Distribution and marketing are inextricably linked in an already over-saturated market,’ says Chandrika Shah, Horus Music India
Established in 2006 and operational in India for the past six years, global music distribution and label services…
From self expression to social commerce, here’s how the Indian short video has evolved
A few days ago, Instagram collaborated with 200 Indian musicians to launch ‘1 Minute Music’, a collection of…
IMI Digital Music Study: Indian SFV consumption grows 269.4%
The Indian Music Industry (IMI), the organisation that represents the recorded music industry in India has released the…
Interview of the Week – Janhavi Parikh, Business Head, MX Taka Tak
The growing smartphone penetration, affordable data price, and quality content, has helped the short format video platforms emerge…
Interview of the Week – Prashan Agarwal, CEO, Gaana
With people staying in the confines of their homes due to the pandemic, they have been constantly on…
ShareChat, MX Media merger valued at $700 million
MX Media Co. Ltd, the parent company of MX TakaTak and ShareChat, the parent company of Moj, has…
IPRS partners with Roposo for music publishing rights
The Indian Performing Right Society Limited (IPRS) has announced an agreement with Glance Digital Experience Private Limited. As…
Tips Music inks multi-year licensing deal with ShareChat and Moj
Tips Music has announced a multi-year licensing deal with Indian short form video apps, ShareChat and Moj. The…
Chingari raises $15 million and lists $GARI on six exchanges
Chingari, a homegrown short video app developed to rival Tik Tok, has raised $15 million (Rs 111 crore) in a…
App Annie: Indians spent 4.7 hours daily on phones in 2021
The average Indian spent 4.7 hours per day on their device compared to 4.5 in 2020 and 3.7 in 2019,…