Browsing Tag
short form video
15 posts
‘Distribution and marketing are inextricably linked in an already over-saturated market,’ says Chandrika Shah, Horus Music India
Established in 2006 and operational in India for the past six years, global music distribution and label services…
July 1, 2022
From self expression to social commerce, here’s how the Indian short video has evolved
A few days ago, Instagram collaborated with 200 Indian musicians to launch ‘1 Minute Music’, a collection of…
June 10, 2022
IMI Digital Music Study: Indian SFV consumption grows 269.4%
The Indian Music Industry (IMI), the organisation that represents the recorded music industry in India has released the…
March 7, 2022
Interview of the Week – Janhavi Parikh, Business Head, MX Taka Tak
The growing smartphone penetration, affordable data price, and quality content, has helped the short format video platforms emerge…
March 3, 2022
Interview of the Week – Prashan Agarwal, CEO, Gaana
With people staying in the confines of their homes due to the pandemic, they have been constantly on…
March 3, 2022
ShareChat, MX Media merger valued at $700 million
MX Media Co. Ltd, the parent company of MX TakaTak and ShareChat, the parent company of Moj, has…
February 17, 2022
IPRS partners with Roposo for music publishing rights
The Indian Performing Right Society Limited (IPRS) has announced an agreement with Glance Digital Experience Private Limited. As…
February 14, 2022
Tips Music inks multi-year licensing deal with ShareChat and Moj
Tips Music has announced a multi-year licensing deal with Indian short form video apps, ShareChat and Moj. The…
February 4, 2022
Chingari raises $15 million and lists $GARI on six exchanges
Chingari, a homegrown short video app developed to rival Tik Tok, has raised $15 million (Rs 111 crore) in a…
January 24, 2022
App Annie: Indians spent 4.7 hours daily on phones in 2021
The average Indian spent 4.7 hours per day on their device compared to 4.5 in 2020 and 3.7 in 2019,…
January 18, 2022