A leading social video app, Chingari powered by $GARI, has announced a partnership with one of India’s leading radio stations, BIG FM. The partnership will give Chingari users’ access to BIG FM’s short video content.
With the collaboration, BIG FM will be looking at expanding its reach to millions of Chingari users and making its shows and programming available across varied groups. Chingari has been striving to deliver immersive, engaging features to its creators and users. The addition of BIG FM Content to Chingari’s content portfolio will help increase time-spends on the app.
Sunil Kumaran, COO, BIG FM, said, “BIG FM RJs have a huge influence over their listeners and fans across the country. With their friendly, easy-going approach, the RJs have become a comfort companion for all listeners. Inspired by these professionals, young adults undoubtedly want to explore the other side of the mic by becoming a jockey. We are happy to partner with Chingari, which has recognised our engaging content and has given our RJs a platform to build a deeper connection with their followers.”
Sumit Ghosh, Co-founder & CEO, Chingari App, said, “At Chingari, we prioritise customer satisfaction above everything else. Consistently, we’ve endeavoured to provide our consumers with innovative features that provide a completely immersive experience. This partnership with BIG FM brings an abundance of content from one of the most popular radio stations in India. In the future too, Chingari intends to continue adding more engaging features keeping our consumer’s requirements in mind.’’
Chingari recently introduced Audio Rooms that enables users to create audio-based virtual spaces. The app also introduced the Gari Mining program that is poised to reach more than 4 crore monthly average users worth Rs 93 crore.