Chingari announces new monetisation plan for creators and users

Chingari, a leading Indian on-chain short video app has announced a new content monetisation plan for its creators and users. Under the aegis of this new initiative, Chingari offers three subscription plans on a Daily, Weekly and Monthly basis for Rs. 20, Rs. 100 and Rs. 300 respectively. This subscription plan will enable Chingari’s community to double their earnings collected through the Gari mining program and allow complete withdrawal during the active subscription period.

Sumit Ghosh, CEO & Co-Founder, Chingari said, “Content monetisation still remains a serious challenge for millions of the creators and this new subscription plan is a giant leap forward for offering an accessible solution to them to monetise content. This is another step towards the democratisation of the creator economy where micro and nano-influencers from tier II and tier III cities of India can also monetise their content at a minimal cost. Moreover, the users who all the major platforms have completely ignored are also getting rewarded in real cash for using the Chingari app. We are proud that Chingari is the only app in the world to empower its creators and users at this massive scale.”

Under the Gari mining program, Chingari rewards its creators and users with their native crypto token, GARI for in-app activities like uploading, watching, liking, commenting, and sharing videos which can be traded on crypto exchanges and later withdrawn into crypto wallets. However, under its new subscription plans, creators and users can withdraw the earnings directly into their bank accounts.

Chingari’s native token, GARI enables short-form video creators to monetise their content on the blockchain expanding to almost 1.5 million GARI holders in the eight months since its launch. The platform’s creators expect active wallet users to reach 2 million in the next three months.

Chingari reports 160M+ users with videos in 15+ languages. They claim to have more than 5 million Daily Active Users (DAU) and 40 million Monthly Active Users (MAU) with more than 170 million downloads. Reportedly, over 200 million videos are being watched on the app on a daily basis.

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