Digital entertainment network, MX Media has launched MX Live (on Android as of now), an interactive streaming platform that enables content creators to engage with their fans in a live session.
Recently, the platform hosted its first live meet-and-greet with some of the top creators from the North. Soft launched in June earlier this year, MX Live claims to have witnessed a 5x increase in the revenue generated by its creators. The platform says its host to over 5 million MAUs, and over 2,000 live streamers.
Nikhil Gandhi – COO, MX Media said in a statement, “MX Live was launched with an aim to harness the power of live entertainment as well as to empower the rapidly growing creator community and provide them with a platform to showcase their skills. Since our launch in the last couple of months, we have witnessed tremendous adoption from our creator community as well as from our user base. With our first in-person initiative, we are hopeful of creating a platform that will mutually benefit our stakeholders while also strengthening our overall proposition in becoming the one-stop shop for all things entertainment.”
With MX Live, creators can create content across formats such as chatting with users, lip syncing to popular music, performing live and participating in challenges with fellow streamers. As for monetisation, MX Live offers gifting options allowing users to reward their favourite creators with virtual tokens of appreciation.
Download the app here
