American video-sharing social networking platform, Triller has announced the global expansion of their live streaming IP, VERZUZ by Triller- created by hip-hop producers Timbaland and Swizz Beatz. Triller is an AI-powered open garden technology platform for creators that launched in India in 2020.
VERZUZ by Triller is a celebratory battle between musical artists now foraying into the Indian territory with a series titled VerzuzDesi. The Indian faction of the live streaming IP is partnering with Big Bang Music to highlight rising hip-hop artists, Panther and Gravity. The event will live-stream across multiple social media platforms and audiences, both in person and online.
Mahi de Silva, CEO of Triller said, “2022 has been a banner year for VERZUZ and expanding the property to India where Triller has seen immense growth is exciting for the company. Making industry inroads to highlight emerging talent and creators is a key pillar for the Triller brand and the VerzuzDesi platform will spotlight India’s rising talent to a global audience.”
The international streaming property VERZUZ was launched in March of 2020 evolving into a global phenomenon two years later. VerzuzDesi will feature two Indian emerging hip hop artists. The first is Panther, hailing from a village in UP, who has previously appeared on MTV Hustle 2.0 has delivered hits like ‘Bus Ek Baar’, ‘Loriyaan’, ‘Bhasad’, ‘Vande Mataram’, ‘Kaha Hai Tu’ and more.
Next up is, Gravity, aka Akshay Jagdish Poojary, who’s best known for ‘Jalaluddin’ and ‘Maut ka Manzar’ on MTV Hustle 2.0. Gravity is the co- founder of multiple hip-hop collectives including Bombay Lokal, Lokal Gang and his first crew, Death Clutch Music.
VerzuzDesi’s first event will drop on December 22 at 9.30 p.m. IST/ 4 p.m. GMT/ 11 a.m. EST live on Triller Facebook, Instagram and Youtube from Social Saket, DLF Avenue in Delhi.
For more details visit verzuztv.com and @verzuztv.
