Hoopr partners with Illusto to enhance video editing experience with music library integration

Hoopr announced its partnership with Illusto, a cloud-based video editing solution. The goal of this collaboration is to improve the video editing experience by integrating Hoopr’s extensive music library into Illusto’s platform. This means that Illusto’s customers will now have access to thousands of tracks and sound effects from Hoopr when editing their videos.

Illusto is an online video editing tool that makes it easy to create videos in a few minutes. With this partnership, Illusto users can choose from a wide selection of label-quality songs, sound effects, audio clips, and soundtracks from Hoopr’s music library. This ensures that the users won’t face any copyright or royalty issues when sharing their content on platforms like YouTube and Instagram.

Gaurav Dagaonkar, CEO, and Co-founder of Hoopr, expressed his excitement, saying, “We are thrilled to partner with Illusto and bring the power of music to their innovative video editing platform. Our extensive music library includes diverse and unique Indian music and other styles, providing Illusto users with unlimited possibilities to enhance their videos and create impactful content. This partnership perfectly aligns with Hoopr’s mission of empowering content creators and businesses to find and license the right music for their videos.”

Neel Merchant, Head of Corporate Development at VideoVerse (Parent company of Illusto), expressed enthusiasm about the collaboration, saying, “Integrating Hoopr’s vast music library into Illusto is a game-changer for our users. Accessing thousands of label-quality songs, SFX, audio, and sound clips will significantly enhance Illusto’s storytelling capabilities. We are excited to collaborate with Hoopr and provide our users with a seamless video editing experience enriched with captivating audio.”

The partnership between Hoopr and Illusto aims to bring new possibilities for content creators, marketers, and businesses to produce exceptional videos that stand out. By combining Illusto’s editing features with Hoopr’s music library, this collaboration hopes to empower creators and enhance the overall video editing experience.

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