Introduction
Superkicks, an Indian streetwear and sneaker brand, has launched Air.Wav. The project integrates music and sneaker culture to mark Air Max Day. The initiative explores the intersection of independent music and the global influence of sneakers, emphasizing their role in cultural expression.
The Concept Behind Air.Wav
Air.Wav is a music-driven cultural project designed to highlight the relationship between music and fashion. This year, the initiative features an original track that reflects the themes of rhythm, innovation, and cultural evolution tied to Air Max. By merging sound and style, the project underscores the influence of both on creative expression.
Superkicks: A Cultural Force in Indian Streetwear
The name Air.Wav is a reference to both sound waves and the Air Max sneaker line. It symbolizes the connection between music and movement, reinforcing the impact of both elements on self-expression and cultural narratives.
The project features three rappers—RAK, Tienas, and Feni Fina—alongside producers Dhiraaj and 3BHK. Tienas is recognized for his experimental approach and intricate wordplay, RAK brings a strong lyrical presence, and Feni Fina contributes distinctive energy and style. Dhiraaj and 3BHK offer production that blends electronic and traditional influences, creating a diverse soundscape.
The Influence of Sneaker Culture in Music
Air.Wav’s track incorporates elements of hip-hop, rap, baile funk, and electronic music, aiming to present a multifaceted listening experience. The collaboration highlights the diversity within India’s independent music scene.
A short documentary, filmed at Subculture Studios in Khar, will provide a behind-the-scenes look at the creative process. It will include interviews with the artists and insights into the project’s development. An event at Iron Buzz Tattoo Studio will accompany the track’s release, featuring a listening session and discussions with the creators.
The track will be available on major streaming platforms starting March 26, 2025, extending the reach of the project to a global audience.
The Artists Behind Air.Wav
Air.Wav brings together a powerhouse of talent, featuring three independent rappers who bring unique elements to the project:
RAK: A Strong Lyrical Presence
Known for his thought-provoking lyrics and powerful delivery, RAK adds a commanding presence to the track.
Tienas: Experimental Wordplay
Renowned for his intricate lyricism and experimental approach, Tienas pushes the boundaries of rap.
Feni Fina: Energy and Style
Feni Fina infuses the track with distinctive energy, making the song dynamic and engaging.
Conclusion and Final Thoughts
Air.Wav is a bold step in integrating sneaker culture with independent music, proving that fashion and sound are more interconnected than ever. This project not only elevates emerging artists but also underscores the influence of sneakers as cultural icons.
