Horus Music, the digital music distribution and artist services company, has partnered with JioSaavn, the popular digital music streaming platform. This partnership aims to revolutionize the way independent artists and labels in India promote their music by incorporating caller ring back tones (CRBT) and music videos into the mix.
Established in 2006, Horus Music launched in India in 2016 to provide support to the thriving independent music scene in the country. With a collaboration in place for audio delivery, expanding the partnership to include CRBT and music videos is slated to be a major step forward for artists across India.
The growing popularity of visual and short form content has greatly influenced audience engagement, providing a captivating way to tell stories. JioSaavn, with over 100 million monthly active users, has partnered with cutting-edge recommendation algorithms to empower and elevate the music careers of independent artists, both in India and beyond.
Chandrika Shah, the Head of Horus Music India, expressed her enthusiasm about the expanded collaboration, stating, “This collaboration marks a significant milestone for us being able to help further artists careers, as it opens up a world of opportunities and extends their reach to a much wider audience through multiple avenues. We cannot emphasise enough how excited we are to embark on this journey together, empowering our artists to connect with millions of listeners and fans through the incredible platform that JioSaavn offers.”
With the addition of delivering music as caller tunes to JioSaavn, artists will be able to create a personal and intimate connection with their fans, making their songs part of everyday life; something Horus Music highlighted they are ‘thrilled to be a part of facilitating.’
