Resident Advisor (RA) and SoundCloud have announced a new partnership aimed at strengthening the connection between artists and fans both online and at live events.
Starting this month, the collaboration will enhance music and event discovery for users of both platforms. Key features include RA event listings on SoundCloud profiles, an embeddable SoundCloud widget on all RA event pages, and RA-curated playlists on SoundCloud that highlight a diverse range of electronic music. Additional integrations are planned for later this year.
“The integration of RA’s events API with SoundCloud‘s platform opens up exciting possibilities for the electronic music community,” said Simon Kempner, RA’s Chief Operating Officer. “By seamlessly connecting event information across platforms, we’re empowering promoters, club owners, artists, DJs, labels, and fans through increased visibility and engagement.”
Devi Mahadevia, Senior Vice President of Strategy & Growth at SoundCloud, echoed this sentiment. “By integrating RA’s events onto our platform, we’re further enriching the music discovery journey for our listening community,” she said.