Introduction
India’s indie music scene is buzzing with raw talent, but for years it has struggled with a major missing piece: infrastructure. Without the right support systems—like artist management, professional event promotion, and advanced tech platforms—many talented musicians remain undiscovered or underrepresented. That’s where Moksha 360 steps in.
Launched by industry veterans Bobby Baskaran and Richard Dudley, Moksha 360 is more than just a platform; it’s a movement. Combining a deep love for independent music with strategic business expertise, Moksha 360 offers artists the tools they need to thrive—without forcing them to compromise their authenticity. From live showcases to AI-driven fan engagement, Moksha 360 is on a mission to bridge the gap between creativity and commerce, both in India and around the world.
What is Moksha 360?
Imagine a world where independent artists don’t just survive—they thrive. That’s the dream Moksha 360 is turning into reality. It’s a groundbreaking multi-service platform created to bolster India’s indie music scene, combining label support, artist management, live event promotions, and the latest in XR/AI tech.
Who are the visionaries behind it?
At the heart of Moksha 360 are two trailblazers: Bobby Baskaran, Grammy voting member and co-founder of the iconic Indian rock band Moksha, and Richard Dudley, serial entrepreneur and founder of Moksha Academy. Together, they’re redefining the indie music industry one beat at a time.
The Need for Infrastructure in India’s Indie Music Scene
Challenges indie artists face
For too long, India’s independent artists have been left to navigate a broken system—juggling side gigs, struggling with promotion, and facing limited exposure. The lack of a supportive ecosystem meant talent often remained undiscovered or underappreciated.
Why traditional models fail independent musicians
Mainstream labels prioritize profit over passion. They often mold artists into commercial versions of themselves, sidelining originality. Indie artists need a different kind of support—one that respects their voice and vision.
Moksha 360’s Three-Pillar Strategy
Live Concert Promotion Beyond Dive Bars
Say goodbye to smoky backrooms and tiny gigs! Moksha 360 takes live promotion seriously.
Crafting intimate showcases
Moksha 360 curates memorable live experiences, from cozy acoustic sets to powerful club performances, making sure every gig feels personal.
Elevating indie gigs to global stages
But they’re not stopping there. The aim is to catapult indie artists onto global stages, helping them connect with audiences far beyond their local scenes.
Artist Management and Label Services
Full-service artist support
From PR to production, Moksha 360 manages it all. No more worrying about distribution deals, marketing campaigns, or strategic growth plans—they’ve got artists covered.
Building sustainable careers
Rather than treating music as a side hustle, Moksha 360 is building careers that allow artists to own their journey and sustain themselves creatively and financially.
XR/AI-Powered Content Platform
Boosting fan engagement
Through Extended Reality (XR) and Artificial Intelligence (AI), Moksha 360 is making it easier than ever for artists to connect deeply with their fans. Imagine concerts you can attend virtually, or AI-curated music experiences tailored just for you!
Monetizing creativity digitally
It’s not just about exposure—artists can monetize their art more effectively, turning followers into paying supporters.
How Moksha 360 is Different
Artist-first approach
Unlike traditional models, Moksha 360 puts artists first. No fine print, no shady contracts—just real opportunities for authentic growth.
Bridging creativity and commerce
They believe financial success and artistic integrity aren’t mutually exclusive. Moksha 360 is proving you can keep your soul intact and still make it big.
Global Debut: Moksha 360 at the Grammys
Highlights from the 67th Grammy Awards appearance
Moksha 360 didn’t wait for validation—they went straight to the top. In February 2025, Baskaran and Dudley took the platform to the 67th Grammy Awards in Los Angeles, entering strategic talks with global collaborators.
Global strategic collaborations
These conversations are set to open massive doors for India’s indie artists on an international scale, bringing a whole new audience to the vibrant world of Indian independent music.
Vision and Mission Behind Moksha 360
Empowering artists without compromising identity
Baskaran and Dudley aren’t interested in making artists fit into a mold. Moksha 360 is about celebrating uniqueness while offering the professional muscle needed to succeed.
Shaping indie music’s future in India and globally
They’re not just changing careers—they’re shifting culture. By building a sustainable indie infrastructure, Moksha 360 is helping shape the future of music itself.
What This Means for Upcoming Indie Artists
Real opportunities, not just promises
No more pipe dreams. Indie artists now have access to real-world platforms, resources, and mentorship.
Building a community, not just a brand
Moksha 360 is a family, not just a business. Artists join a supportive network of creatives who lift each other up.
The Future of Moksha 360
Expansion plans
The vision doesn’t end in India. Moksha 360 plans to build hubs around the globe, making indie a truly international movement.
Driving the indie revolution
By giving artists the tools they need, Moksha 360 isn’t just filling a gap—it’s creating a whole new universe where indie reigns supreme.
Conclusion
In a world where independent musicians often struggle in the shadows, Moksha 360 shines a spotlight on their potential. Powered by passion, tech, and an unyielding commitment to authenticity, it promises to revolutionize India’s indie music scene—and maybe even the world’s. For indie artists tired of compromise, the future has finally arrived—and it sounds amazing.
