Introduction
Hyundai Motor India and Universal Music Group for Brands (UMGB), a division of Universal Music India, have officially announced the launch of the third season of their successful collaborative music initiative, Hyundai Spotlight. The announcement was made earlier today at a press conference in Mumbai, sparking excitement across the Indian music industry.
The Birth of Hyundai Spotlight
Launched in 2021, Hyundai Spotlight is a unique platform that pairs emerging musicians with well-established artists to create both original tracks and acoustic versions. The goal is simple but powerful: to foster artistic collaborations that bridge different musical styles, backgrounds, and experiences.
A Platform for Cross-Genre Storytelling
By promoting cross-genre musical storytelling, Hyundai Spotlight has become a hub for experimentation. It encourages unexpected partnerships between industry veterans and promising new talents, making it a breeding ground for creative fusion and innovation in the Indian music scene.
Notable Collaborations From Seasons 1 and 2
Over the first two seasons, the series has featured names like King, Astha Gill, Jassie Gill, Benny Dayal, Shilpa Rao, Nikhita Gandhi, Arjun Kanungo, Hip Hop Tamizha, and others. These collaborations have resulted in 12 songs and reportedly drawn over 140 million views on YouTube.
What’s New in Hyundai Spotlight Season 3?
Season 3 will feature six tracks, beginning with a song titled Koyal, which brings together the voices of Javed Ali, DigV, and Vidhya Gopal. Other artists featured this season include Aditya Rikhari, Wazir Patar, Gajendra Verma, Vidhya Gopal, Jeona Sandhu, and Ravator.
Commitment to Artist Development
Representatives from both companies commented on the continuation of the project, reiterating their shared focus on supporting artist development and genre-fluid music-making in the Indian market. While the long-term impact of Hyundai Spotlight on the music ecosystem remains to be seen, the initiative offers an additional platform for young artists to reach wider audiences through strategic collaborations.
Impact on the Indian Music Ecosystem
While the full extent of Hyundai Spotlight’s impact on the Indian music ecosystem is still unfolding, it undoubtedly offers an essential new platform. It provides emerging artists with a rare opportunity to collaborate with bigger names, gain exposure, and expand their fanbase.
The first release from Season 3, Koyal, is now available to stream on YouTube.
Watch the video here.
Conclusion
Hyundai Spotlight continues to prove that when innovation meets creativity, magic happens. With its third season, Hyundai Motor India and Universal Music Group for Brands have once again demonstrated their dedication to nurturing talent and building bridges between genres and generations of musicians. As Season 3 unfolds, it’s clear that Hyundai Spotlight isn’t just producing songs — it’s shaping the future of India’s musical landscape.
