Head of Partnerships & Revenue, BookMyShow
Samradha Tibrewala is the Head of Partnerships & Revenue at BookMyShow, leading strategic brand alliances and revenue growth across the platform. With deep expertise in brand partnerships, audience strategy, and consumer engagement, she has played a pivotal role in establishing BookMyShow as a preferred destination for innovative, experience-led brand collaborations.
Through BookMyShow, Samradha is driving the evolution of brand engagement within India’s fast-growing live entertainment ecosystem. As marketers increasingly move beyond traditional advertising to create immersive consumer experiences, she has spearheaded partnerships across some of the country’s largest live entertainment IPs. From initiatives such as HSBC Lounge and banking partner-led presales to experiential activations including Airbnb’s Lollapalooza India experience and H&M’s large-scale on-ground engagement zones, she has helped brands become a meaningful part of the audience journey, transforming live events into powerful platforms for cultural connection and consumer participation.
Early Career & Background
Bringing extensive experience in partnerships and commercial strategy, Samradha has built a career at the intersection of brands, audiences, and experiential engagement. Prior to her current role, she worked with Capgemini and Tata Consultancy Services (TCS), where she gained expertise in client management, business development, and strategic consulting, building a strong foundation in driving growth and managing relationships.
Her work has consistently focused on understanding evolving consumer expectations and enabling brands to establish stronger cultural relevance through meaningful storytelling and participation-led experiences.
This strategic perspective has enabled her to identify opportunities where entertainment and brand objectives align naturally, helping organizations’ navigate an increasingly dynamic consumer landscape.
Strategic Leadership
At BookMyShow Live, Samradha has overseen a number of high-impact collaborations that have expanded the role of brands within the live entertainment ecosystem. Under her leadership, partnerships have evolved beyond traditional sponsorships to become integrated, audience-centric experiences.
These initiatives include on-platform offerings such as HSBC Lounge and exclusive banking partner presales, alongside immersive event activations including Airbnb’s experiential presence at Lollapalooza India and large-scale consumer engagements by brands such as H&M. Through these collaborations, she has helped develop engagement models that are interactive, personalised, and culturally resonant.
Her approach combines audience insights, data-led decision-making, and tailored brand solutions to deliver scalable partnerships across diverse consumer segments. This has enabled brands to transition from passive visibility to meaningful participation within key consumer moments.
About the Company
BookMyShow is India’s leading entertainment platform, offering ticketing and discovery across movies, live events, sports, and theatre. Its live entertainment experiential division, BookMyShow Live, focuses on producing and curating concerts, international tours, and large-scale experiential events. The platform has played a pivotal role in shaping India’s live entertainment ecosystem by bridging global content with local audiences and creating infrastructure for large-format shows and premium experiences.
Impact & Vision
Samradha’s work is defined by her ability to bring together entertainment, culture and brand engagement in a way that resonates with modern audiences. As India’s experience economy continues to grow, she has helped position live entertainment as a high-intent environment where audiences actively engage rather than passively consume content.
Her vision centres on creating authentic and culturally relevant ecosystems in which brands become a meaningful part of the consumer journey through personalisation, participation and shared experiences. Through her leadership at BookMyShow, she continues to contribute to the evolution of experiential marketing and the growing influence of live entertainment as a powerful platform for audience engagement.
