Introduction
Amazon Music has just revealed its ‘Breakthrough Artists to Watch 2025’ list, highlighting six emerging musicians who are making their mark on India’s music scene. This initiative provides these artists with a platform to reach more listeners and share their music
The chosen artists are featured on the cover of the Breakthrough Artists to Watch 2025 playlist. It’s another step in Amazon Music’s ongoing effort to support India’s growing and diverse pool of musicians.
Meet the Artists
Maahi – The Young Sensation
At only 18, Maahi is already turning heads with his music. His debut song “Sorry” introduced his emotional and relatable style, followed by “Jaadugari,” a heartfelt track about love. Maahi says his goal is simple: to create music that speaks to people. Being part of this list marks an exciting milestone in his journey.
Iykki Berry – The Fearless Tamil Rapper
Iykki Berry is a Tamil-English rapper whose music blends powerful storytelling with her cultural roots. Tracks like “Itihasam” highlight her bold approach, addressing themes of resilience and empowerment. With her fresh voice in the Indian rap scene, Iykki is creating something truly her own.
Pho – The Multi-Talented Hip-Hop Artist
Pho, also known as Akriti, found her footing in Delhi’s hip-hop community. She’s a rapper, beatboxer, and singer who stands out for her creativity and storytelling. Her debut EP, “Bheetar Bahar,” shows her ability to connect deeply with listeners. At 24, Pho’s journey is just getting started.
Shreya Jain – The Soulful Storyteller
Shreya Jain writes music that feels personal and honest. Her songs explore themes like love, loss, and healing—topics her listeners often relate to. Beyond her recordings, Shreya has performed on over 500 stages across the world, making her a well-rounded and experienced artist with a growing fan base.
Thiarajxtt – The Global Punjabi Producer
Dilmanjot Singh Thiara, or Thiarajxtt, began his musical journey in a small village in Punjab before making his way to Toronto’s music scene. His work includes co-producing Shubh’s “We Rollin” and Diljit Dosanjh’s “Ghost.” Blending hip-hop, trap, and R&B, Thiarajxtt brings a global sound with a Punjabi touch.
Chani Nattan – The Cultural Lyricist
Chani Nattan is a storyteller at heart. His breakout song “Daku” and other tracks reflect his ability to capture human emotions and cultural narratives. Chani’s music has a way of connecting people, especially among Punjabi listeners around the world.
Why This List Matters
Amazon Music’s Breakthrough Artists to Watch initiative highlights India’s growing and diverse music talent. This platform helps upcoming musicians gain recognition, connect with new audiences, and take their careers to the next level.
What the Artists Are Saying
For Chani Nattan, being part of the Breakthrough list feels special. “Music has always been my passion, and I’m grateful for this opportunity. It’s exciting to share my work with more people,” he said.
Maahi shared similar sentiments: “It feels unreal to be recognized this way. From my first single ‘Sorry’ to ‘Jaadugari,’ I’ve tried to put my heart into every song. Being on this list inspires me to keep making music that connects with people.”
The Impact of Amazon Music’s Support
Increased Exposure
Artists featured in the Breakthrough Artists to Watch 2025 playlist gain global visibility, helping them reach a wider audience.
More Streaming and Discoverability
With millions of active listeners on Amazon Music, being featured in an exclusive playlist significantly boosts streaming numbers and artist discovery.
Industry Recognition
Being recognized by Amazon Music can open doors to collaborations, media coverage, and performance opportunities.
The Future of India’s Emerging Music Scene
With initiatives like this, India’s independent music industry continues to grow. The rise of hip-hop, indie pop, and multilingual fusion music highlights the demand for diverse sounds and fresh talent.
As streaming platforms give artists the tools to break into the mainstream, the future looks bright for India’s next-generation musicians.
Conclusion
Amazon Music’s Breakthrough Artists to Watch 2025 is more than just a list—it’s a movement pushing independent artists into the spotlight. From hip-hop to heartfelt ballads, these musicians are shaping India’s evolving soundscape.
As they continue their journeys, fans and listeners can expect more exciting, innovative, and boundary-breaking music from these rising stars.
