The Indian edition of music and pop culture magazine, Rolling Stone, Creativeland Asia and Jio Platforms Limited, have come together to launch a new short-video app for entertainers. The new initiative, titled Platfom™, aims to become the ultimate destination for Indian entertainers ‘with an ecosystem built for organic growth and steady monetisation’. The platform will host singers, musicians, actors, comedians, dancers, fashion designers, and all creators influencing popular culture.
Platfom™ is powered by Jio Platforms Limited’s tech infrastructure with the first 100 members curated by a special invitation and a golden tick verification on their profiles. These members will then be eligible to invite others to sign up through referral programs. They will also be the first to preview new features added to the ecosystem. Soon, the app will be open to creators from across verticals.
Platfom™ does not prioritise paid algorithms that define growth but instead allows creators to rise through the ranks and reputation – organically, resulting in the monetisation of their talent and a continued stream of revenue for the creators. This will be done through the silver, blue and red tick verifications which are based on fanbase growth and content engagement – not paid promotions.
A ‘Book Now’ button on all creator profiles will enable collaboration spanning gigs of all types including partnerships, white-label content production, and more. Additionally, creators will be featured in the Rolling Stone India’s digital presence, get premium verification, and monetise their skills through in-app bookings including the opportunity to become a ‘Cover of the Week’. The app has started onboarding talent on the beta version and will go fully live in January 2023.
Sajan Raj Kurup, Founder & Chairman of Creativeland Asia Group and Founder of Platfom™, said, the app will disrupt short-form social media for entertainers and creators. “We are excited to move the creator economy needle from ‘watch me’ to ‘book me’,” he said. “It has several intelligent monetisation features coming soon to help entertainers and creators monetise their skills and talent like never before.
We are combining the stature and authority of Rolling Stone India with the might of the Jio ecosystem and the creative innovation of Creativeland Asia to give the voice of emerging talent more power. And, catapult upcoming entertainers across music, cinema, comedy, dance and more to stardom through Platfom™.”
Kiran Thomas, CEO of Jio Platforms said, “Our mission at Jio Platforms is to use the power of data, digital and cutting-edge technologies to craft reimagined solutions and experiences for our customers, thereby helping them deliver differentiated market offerings and business growth. As part of the RIL group we have successfully delivered India-scale platforms and solutions across multiple industry verticals including telecom, media, retail, manufacturing, financial services, education and healthcare. We are delighted to partner with Rolling Stone India and Creativeland Asia to create Platfom™, a world-class product that enhances the creator journey at every step with a whole host of pioneering offerings for Indian creators.”