Universal Music Group (UMG) and Amazon Music have announced an enhanced global collaboration aimed at driving innovation, creating exclusive content, and advancing artist-focused initiatives such as improved fraud protection.
In a joint statement, the companies emphasized their shared commitment to preserving and promoting human artistry. The partnership is designed to maximize UMG artists’ success by leveraging Amazon Music’s platform enhancements and exclusive features to foster deeper connections between artists and their fans.
As part of this expanded alliance, UMG and Amazon Music will work together to develop innovative products and experiences tailored to benefit both artists and their audiences. The partnership will also explore opportunities in audiobooks, audio-visual programming, and livestreamed content, reflecting Amazon Music’s ongoing growth in these areas.
Additionally, the two companies plan to tackle challenges posed by unauthorized AI-generated content, as well as focus on preventing fraud and ensuring proper attribution in the digital music space.
Sir Lucian Grainge, Chairman and CEO of UMG, shared his enthusiasm: “This partnership marks a new chapter in our collaboration with Amazon Music, ushering in what we call ‘Streaming 2.0.’ We deeply value Amazon Music’s dedication to supporting our artists and are excited to drive innovation and growth together while prioritizing artist-centric goals.”
Steve Boom, VP of Audio, Twitch, and Games at Amazon, echoed the sentiment: “UMG has been an incredible partner to Amazon Music. Together, we’re redefining the role of streaming by creating more meaningful connections between artists and fans through innovative products and exclusive content. We’re excited to deepen this partnership and explore new ways to support artists, songwriters, and publishers while protecting their creative work.”