Warner Music Group and entrepreneur Anjula Acharia have teamed up to launch 5 Junction, a bold new joint venture label dedicated to championing South Asian artists, especially those based in the U.S. This move is more than just a business decision—it’s a cultural milestone. With representation finally being acknowledged as a driving force rather than a mere trend, 5 Junction aims to amplify South Asian voices on a global stage.
Warner Music Group has partnered with entrepreneur Anjula Acharia to launch 5 Junction, a new joint venture label focused on U.S.-based artists of South Asian heritage. The label will also support the global growth of WMG’s current South Asian and diaspora talent.
5 Junction will work closely with Warner Records in Los Angeles, led by co-chairmen Tom Corson and Aaron Bay-Schuck.
Acharia, known for founding Desi Hits! and helping artists like Lady Gaga and Britney Spears connect with South Asian audiences, said: “Bringing South Asian talent to Western audiences isn’t about trends – it’s about truth. Representation isn’t a favor – it’s a force.”
WMG CEO Robert Kyncl said, “We recognized the global potential of South Asian music early. Anjula brings a strong network and deep experience to our team.”
Corson and Bay-Schuck added, “South Asian music has reach, community, and momentum. We’re here to help amplify it.”
The label will also collaborate with Warner Music India, which has expanded its presence in the region. Notable talent includes Diljit Dosanjh, King, and Jasleen Royal — the latter two recently broke into Spotify’s Global Top 25.
5 Junction will also partner with 91 North Records, a joint venture between Warner Music India and Warner Music Canada.
Jay Mehta, Managing Director of Warner Music India, said “We’ve seen growing interest in South Asian artists globally — from Diljit at Coachella to collaborations with acts like Nick Jonas and Sia. This is just the beginning.”
5 Junction isn’t just a label—it’s a movement. It marks a new chapter in the story of South Asian music, where artists don’t have to choose between their heritage and their dreams. With this venture, Warner Music Group and Anjula Acharia are setting the stage for a cultural revolution that’s long overdue.
