Warner Music has made a significant move in the Indian music scene by acquiring E-Positive, a prominent artist management and live events company based in India. This strategic acquisition is set to reinforce Warner Music India’s position as a leader in the market and provide its artists with valuable expertise in brand partnerships and live events.
E-Positive, led by its founder and CEO Naushad Khan, will continue to operate independently within the Warner Music family. Khan boasts an impressive track record, having promoted over 15,000 shows and played a pivotal role in nurturing the careers of various artists, including Darshan Raval, one of the India’s fastest-growing and top-streamed artists.
Expressing his enthusiasm about this new collaboration, Naushad Khan stated, “I’ve dedicated over a decade to building a legacy and shaping the journeys of my artists. I’m thrilled that we’ve found a new home at Warner Music India. Their team will not only facilitate our growth in the international market but also help our artists connect with a broader global audience. We’re eagerly anticipating the next chapter of E-Positive.”
Jay Mehta, Managing Director at Warner Music India, said, “Naushad has done an incredible job positioning E-Positive as a leading management company, and his expertise in brand partnerships and the live sector will be a valuable asset to us at Warner Music India. We’re honored to welcome the phenomenal artist Darshan Raval into the global Warner Music family. Darshan is a true star, and we believe he has the potential to shine on the global stage.”
Alfonso Perez Soto, President of Emerging Markets at Warner Music, emphasized the company’s commitment to becoming the preferred destination for artists in India, stating, “This deal once again reinforces our desire to become the number one destination for artists in India, and welcoming an artist like Darshan onto our roster is a real statement of intent. Darshan, as well as the whole of the E-Positive roster, will be able to harness Warner Music’s global network and start to connect with a wider international audience. This acquisition enhances our 360 offering to artists and will enable them to transcend India and bring Indian culture to the rest of the world.”
Darshan Raval, who has experienced a remarkable surge in popularity over the past year with daily streams quadrupling and a substantial online following, has become a standout artist in the Indian music landscape. Known for his versatility in releasing songs in multiple languages, including Hindi, Gujarati, Punjabi, and Bengali, Raval’s music continues to resonate with a vast and diverse audience.