Warner Music India has made a strategic minority investment in SkillBox, a live entertainment and ticketing platform. This move marks Warner Music India’s entry into the live entertainment business, further expanding its services and offering more opportunities for its artist roster.
Founded by Anmol Kukreja and Sandip Ranjhan, with Roydon Bangera and Amarjeet Singha joining as part of the founding team, SkillBox began as a ticketing platform. It quickly expanded into a full-suite live entertainment company with ticketing, live brand solutions, and live tech services such as Skillbox Pay.
With its focus on curating niche community-led events and experiences, SkillBox has carved a space for itself in the industry. It kicked off artist tours such as Jacob Collier, Steve Vai, Ben Howard, Karnivool, The Midnight, DIVINE, Hanumankind and more. Skillbox also created established intellectual properties like Bloomverse, K-Wave, Lemonade, and LiveBox.
SkillBox has also expanded its reach through artist management through its dedicated arm, Level House, which manages artists, such as Parvaaz, Blackstratblues, Raman Negi, JBABE, and Parekh & Singh.
Today, the platform boasts over 1.5 million users and is known for its live event experiences and artist partnerships. By offering curated events and seamless ticketing solutions, SkillBox aimed to redefine how live entertainment is consumed in India.
By integrating live events and ticketing into its portfolio, Warner Music India will offer its artists the ability to reach wider audiences, while fans will benefit from streamlined live music experiences.
Jay Mehta, Managing Director, Warner Music India & SAARC, commented on the partnership: “Investing in SkillBox, which is a ticketing, live events, and artist management company, blends perfectly with Warner Music India’s aim of being an artist-first, fan-first company. SkillBox’s innovative approach to live entertainment aligns exactly with our vision of providing comprehensive services to artists. Live entertainment is slated to grow rapidly. By joining forces, we can create dynamic new opportunities in India’s fast-growing entertainment market, ensuring that our artists have the best platforms to thrive.”
Alfonso Perez Soto, EVP, Recorded Music, Corporate Development, added: “We see huge opportunities in India’s still nascent live entertainment industry. Our investment in SkillBox enables us to expand the services that we can seamlessly offer artists, both domestic and international, connecting them with fans across India. We’re eager to leverage SkillBox’s expertise in this space and tap into this high-growth market.”
Today’s announcement follows Warner Music India’s strategic investments in and partnerships with the likes of Divo, E-Positive, and JetSynthesys, reinforcing its position as a leading force in India’s entertainment sector.
Anmol Kukreja, CEO & Founder, SkillBox, continues: “We are thrilled to partner with Warner Music India as it marks a significant milestone in SkillBox’s journey. This collaboration aligns with our mission to redefine live entertainment and provide unparalleled experiences to both artists and fans. With Warner Music’s extensive industry expertise, artist roster and global reach, we aim to push the boundaries of what’s possible in the live music space, creating more opportunities for artists and delivering memorable events for audiences across the country.”
Roydon Bangera, Chief Business Office, SkillBox, finishes: “We’re excited to partner with Warner Music to foster a dynamic ecosystem for live music in India. Our common goal is to shape an artist’s first music industry. By leveraging our expertise in music IPs, live and branded experiences we want to create more opportunities for artists and fans to connect at a deeper level. This partnership sets the stage for a new era in India’s live entertainment landscape.”
