At the 8th edition of Google for India 2022 event which was live streamed on YouTube, the company revealed a new feature, ‘Courses’ that aims to make learning more interactive on the video streaming platform. The feature was announced by YouTube India head, Ishan Chatterjee.
Creators will be able to offer free or paid courses to provide structured learning. Plus, subscribers can choose to buy a course and watch the videos ad free. The feature, which is all set to be rolled out in India shortly in the new year, incorporates a learning management system (LMS) integrated into the YouTube app.
YouTube Courses will offer modules in digital, professional, entrepreneurial, personal passion and skills. The offering will be based on a 45-55 revenue-sharing model with creators.
As of now, courses are currently in beta phase and YouTube has partnered with creators such as LearnoHub, Speak English with Aishwarya, and Telusko to develop courses in various Indian languages.
We’re already seeing the power of video in upleveling digital learning to support the needs of India’s growing youth and working-age population and in revolutionizing the next phase of health communications,” said the company in a statement. “We want YouTube to be the place to connect people with helpful and trusted information. We also want YouTube to be the best place for creative entrepreneurs. That’s why we have continued to invest in new features to help creators deliver richer content experiences, while expanding the ways for creators to connect with fans and to make money. We are excited to continue building on the impact YouTube has on India’s creator economy, so that more multiformat creators and creative entrepreneurs prosper on YouTube.”
At the Google for India event, viewers witnessed the announcement of several new initiatives planned by YouTube along with the release of the latest Oxford Economics study on the state of the creator economy. The report estimates that in 2021 YouTube’s creative ecosystem contributed over Rs 10,000 Cr to the country’s GDP, supporting more than 750,000 full-time equivalent jobs in India. Read the full report here.
