Browsing Tag
Experiential marketing
9 posts
Red Bull brings ‘Directions’ to India, putting the audience in control of the DJ set
Red Bull is introducing a new live format to India with Red Bull Directions, an interactive DJ experience that…
Ashish Jose
Partner, Imaginary Frnds Ashish Jose is a partner at Imaginary Frnds, a boutique artist management agency known for…
Saregama forms wholly owned events and festivals company in Dubai
Saregama India Limited has completed the incorporation of its wholly owned subsidiary in Dubai, formalising its entry into the…
Mumbai Indians, BookMyShow launch ‘The MIX’ music & fan festival
Mumbai Indians and BookMyShow Live have announced the launch of The MIX, a two-day fan and cultural festival scheduled for March 21–22,…
Lollapalooza India as a case study in festival marketing
With Lollapalooza India’s latest edition now behind us, attention has shifted from scale and spectacle to longer-term evaluation.…
Nirmika Singh
Founder & CEO, MOX Asia Biography & Career Highlights Nirmika Singh is a media entrepreneur, poet, and creative…
Roshan Abbas
Founder, Kommune, Rap Managing Director, VMLY&R Encompass President of EEMA Biography & Career Highlights Roshan Abbas is a…
Deepak Choudhary
Founder & MD – EVA Live (India & Middle East), EVENTFAQS Media Biography & Career Highlights Deepak Choudhary…
Ankush Dharmani
Co-Founder & Director, EYP Creations Pvt. Ltd. Ankush Dharmani is the Co-Founder and Director of EYP Creations Pvt.…