The live entertainment company has introduced a redesigned app and website, alongside Zenith Studio, an AI-powered tool for creating event listings and artwork.
SkillBox has introduced a new brand identity, redesigned digital platforms and AI-powered features as the Indian live entertainment company expands its technology and event management offerings.
Announced in October, the rebrand includes a new logo, refreshed visual identity and redesigned app and website. Built around the tagline ‘Everything Live!’ and the philosophy #MoreThanTicketing, the new identity reflects SkillBox’s operations across ticketing, artist management, concert promotion, festival curation, production, marketing and brand partnerships.
The company reports 6.3 million registered users, 21.4 million tickets sold to date, a 37% repeat-customer rate and 200% year-on-year growth.
A key addition is Zenith Studio, an AI-powered event creation tool that allows organisers to generate event listings, descriptions, ticketing information and artwork using a text prompt or an uploaded poster.
The redesigned platforms also feature personalised event recommendations, improved search and discovery, conversational assistance and a three-tap ticket-booking process. Other technology offerings include artist recommendations, promoter analytics, cashless payments and real-time inventory management.
Beyond ticketing, SkillBox works across brand partnerships, experiential marketing and cultural programming. Its portfolio includes associations with Supersonic, DGTL, Boiler Room, Motoverse and Horn OK Please, as well as concerts and tours featuring Anoushka Shankar, Jacob Collier, Glass Beams, Ben Howard, Steve Vai, Khalid, Seedhe Maut, Divine and Hanumankind.
The company also has roots in India’s independent music circuit, having worked with artists including Parvaaz, Blackstratblues, Raman Negi, Dot. and JBABE. Its artist management agency, Level House, handles artist representation and bookings alongside the company’s broader touring and promotional operations.
Anmol Kukreja, Founder and CEO of SkillBox, said the rebrand reflects the company’s expansion beyond ticketing into artist management, live production, technology and cultural partnerships. He added that tools such as Zenith Studio are intended to make event creation more accessible and efficient for industry professionals.
SkillBox’s latest move reflects a broader effort to combine ticketing infrastructure with event creation, artist services and brand partnerships. Zenith Studio also signals the growing role of AI in event operations, particularly in simplifying listing creation and other administrative tasks. How effectively these tools translate into greater adoption among organisers and improved event discovery for audiences will be key to their impact.
