Luminary, the American subscription-based podcast and audio entertainment network, has launched in India, with a special slate of content catering to global South Asians.
The network has made its debut in the country with two new shows: Konkona Sen Sharma-hosted ‘Barefoot Boys’ based on India’s historic soccer win against the British in 1911, and ‘How I Masaba’ helmed by fashion mogul Masaba Gupta in conversation with remarkable women on business, art, culture and more.
The network arrives in India with a focused goal of creating a refined podcast listening experience, serving as a ‘cultural label’ for the voices of India. In India, Luminary will develop and curate local stories with a global appeal.
Commenting on the market entry, Rishi Malhotra, Luminary CEO, said, “India is an important growth market for podcasting, storytelling, and Luminary. Our shows truly blur the lines between podcast and art, and we’re excited to bring this unique approach into one of the world’s most rich and dynamic cultures. There are endless stories to uncover in India, and we look forward to telling them through a premium, subscription-based model that entertains and elevates.”
The network aims to create a premium podcast space in the country for discerning consumers who can access high quality audio content through a subscription model.
Luminary will work towards ensuring a superior listening experience for the country which is touted to be the third largest podcast consumer in the world, having 57.6 million monthly listeners according to PwC’s ‘Global Entertainment and Media Outlook 2020’.