Grootin has launched Grootin 2.0. It is an updated version of its platform designed to assist independent artists with music management, distribution, and audience engagement. The latest update includes features such as enhanced analytics, AI-powered album cover generator and mastering, and an expanded artist dashboard.
The platform was developed based on feedback from over 2,000 early adopters, aiming to address common challenges faced by independent musicians. With new tools focused on data insights, streamlined distribution, and creative support, Grootin 2.0 seeks to provide artists with more control over their careers.
Key Features of Grootin 2.0
- Advanced Artist Dashboard: A centralized interface where artists can manage their music distribution, track performance metrics, and engage with fans.
- Expanded Analytics: Access to streaming data from platforms like Spotify, Apple Music, YouTube Music, and Deezer, offering insights into audience demographics and listening trends.
- AI-Powered Album Art and Mastering: Integration with AI tools allows artists to create album artwork and achieve studio-quality mastering without additional costs.
- Customizable Electronic Press Kit (EPK): Enables artists to organize and present their professional portfolio, including music, videos, media links, and crowdfunding options.
- Marketing Tools: Features such as pre-save campaigns, social media short links, and playlist pitching to help artists promote their work more effectively.
- Community Rooms: Real-time chat, virtual events, and dedicated rooms provide spaces for artists and industry professionals to connect and collaborate. The rooms are categorized by artist type—such as singers, songwriters, lyricists, and instrumentalists—allowing artists to join relevant groups, network, and explore collaboration opportunities.
Abhiraj Singh, Founder and CEO of Grootin, notes that the platform is designed to give artists access to data and tools that can help them make informed creative and business decisions. The company states that its goal is to simplify the music management process while providing independent artists with resources typically available to larger industry players.
With the release of Grootin 2.0, the platform aims to provide artists with a comprehensive solution for managing their music careers in a rapidly evolving industry.
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