MX Media, the parent firm of MX Player and MX Takatak, has announced the appointment of Nikhil Gandhi as the Chief Operating Officer. Nikhil has earlier worked as Tiktok Head of India. After TikTok was banned in India, he was redesignated as Head for Middle East, Africa, Turkey and South Asia by the platform.
As COO of MX Media, Nikhil will operate from Mumbai and Singapore. He will be responsible for expanding the platform’s operations in new geographical areas. Nikhil has also been assigned the responsibility of scaling the revenue model, innovation, and technological advancement.
Elaborating on the development, Karan Bedi, CEO of MX Media said,
“Nikhil brings decades of experience in both traditional and emerging media platforms, and will be a huge asset in taking MX to the next level of rocket-fuelled growth. We look forward to working closely with him.”
MX Media aims to create a platform that has a positive impact on all stakeholders like consumers, advertisers, or internal teams across verticals and Nikhil’s appointment is a step in this direction.
Speaking about this new role, Nikhil Gandhi, COO of MX Media further added saying,
“MX Player is by far the leader in the video entertainment space. I am super excited to join the MX team and look forward to the next phase of our growth.”
Nikhil Gandhi brings over two decades of rich experience to the table. One of the popular names in the entertainment sector, Nikhil joined Tiktok in October 2019 as India Head and experts believe that he is responsible for the immense popularity of Tiktok in South Asia.
Before TikTok, he was the president and COO of Times Television Network. His earlier stints include working in media conglomerates like The Walt Disney Company, UTV Global Broadcasting, and Viacom Media Networks.