Sony Music India has launched Day One, a new label to support new and emerging South Asian talent.
The brand new sub-label aims to champion new and emerging artists and give them a platform to reach the right audience. The label further aims at defining a new culture within the Indian music industry by releasing quality original music.
Speaking about the concept, Rajat Kakar, Managing Director India, Sony Music Entertainment, said,
“Day One perfectly ties in with our core philosophy and helps us bring a vast repertoire of artists to our listeners, as we cater to the latter’s ever-expanding music tastes. Though the audiences are much more open-minded these days and ready to experiment with all sorts of music, what is more essential for the artists is to be discovered within a shorter time frame.”
Giving the new era of music the direction to grow and with an aim to develop a roster of some of the most creative and individualistic South Asian talent, the label has signed its first three artists Tanmaya Bhatnagar, Pina Colada Blues (Kevin Shaji) and Kasyap. Their music will be further released by Day One soon.
Tanmaya Bhatnagar is best known for her quaint vocals and delicate acoustic guitar work, her debut single ‘Kya Tum Naraaz Ho’ earned her praise and recognition from the Grammy award-winning musician AR Rahman. Pina Colada Blues (Kevin Shaji) is a Kerala-based upcoming composer. His music mainly explores genres like dream, electro-pop, trap, hip-hop, R&B, Carnatic and eastern infused western styles.
While Kasyap is a young singer-songwriter, multi-instrumentalist- composer with a wide range of musicality blending funk, R&B, disco with pop and strives to create a fresh sound of his own.
“Getting noticed even in times of the internet isn’t easy. Amidst the talent pool, Day One aims to support the eclectic soundscape and rich linguistic diversity that South Asian artists have to offer and connect the artists with their desired audience,” emphasised Kakar.