Browsing Tag
MX TakaTak
10 posts
Indian short form to reach $19 billion monetisation potential by 2030: Redseer report
Indian short-form apps have a monetisation opportunity of $19 billion by 2030, according to a new report by…
From self expression to social commerce, here’s how the Indian short video has evolved
A few days ago, Instagram collaborated with 200 Indian musicians to launch ‘1 Minute Music’, a collection of…
TikTok’s ByteDance denies India relaunch but sells stake in short video app Josh’s parent company, VerSe Innovation
Last week, according to a report by The Economic Times, ByteDance – the parent company of short video…
Short form content is driving music discovery in India
Nearly one in every five hours of music engagement in India (19.1%), took place on short form video…
Mansi Jain: ‘Roposo plans to groom the top 1,000 live commerce creators in the country’
Roposo – launched in 2014, and acquired by Glance, a subsidiary of InMobi – has been on an…
IMI Digital Music Study: Indian SFV consumption grows 269.4%
The Indian Music Industry (IMI), the organisation that represents the recorded music industry in India has released the…
ShareChat, MX Media merger valued at $700 million
MX Media Co. Ltd, the parent company of MX TakaTak and ShareChat, the parent company of Moj, has…
Australian app 8secondz partners with India’s Carnival Group
Australian short video platform, 8secondz has joined hands with Carnival Group India. The app plans to harness the…
Indian Short Form Video monthly active users rise to 250 million
TikTok had 170 million monthly active users (MAU) at the time of its ban in India. A year…
MX Media appoints Nikhil Gandhi as Chief Operating Officer
MX Media, the parent firm of MX Player and MX Takatak, has announced the appointment of Nikhil Gandhi…