Browsing Tag
MX TakaTak
10 posts
Indian short form to reach $19 billion monetisation potential by 2030: Redseer report
Indian short-form apps have a monetisation opportunity of $19 billion by 2030, according to a new report by…
August 4, 2022
From self expression to social commerce, here’s how the Indian short video has evolved
A few days ago, Instagram collaborated with 200 Indian musicians to launch ‘1 Minute Music’, a collection of…
June 10, 2022
TikTok’s ByteDance denies India relaunch but sells stake in short video app Josh’s parent company, VerSe Innovation
Last week, according to a report by The Economic Times, ByteDance – the parent company of short video…
June 6, 2022
Short form content is driving music discovery in India
Nearly one in every five hours of music engagement in India (19.1%), took place on short form video…
April 1, 2022
Mansi Jain: ‘Roposo plans to groom the top 1,000 live commerce creators in the country’
Roposo – launched in 2014, and acquired by Glance, a subsidiary of InMobi – has been on an…
March 11, 2022
IMI Digital Music Study: Indian SFV consumption grows 269.4%
The Indian Music Industry (IMI), the organisation that represents the recorded music industry in India has released the…
March 7, 2022
ShareChat, MX Media merger valued at $700 million
MX Media Co. Ltd, the parent company of MX TakaTak and ShareChat, the parent company of Moj, has…
February 17, 2022
Australian app 8secondz partners with India’s Carnival Group
Australian short video platform, 8secondz has joined hands with Carnival Group India. The app plans to harness the…
November 23, 2021
Indian Short Form Video monthly active users rise to 250 million
TikTok had 170 million monthly active users (MAU) at the time of its ban in India. A year…
November 23, 2021
MX Media appoints Nikhil Gandhi as Chief Operating Officer
MX Media, the parent firm of MX Player and MX Takatak, has announced the appointment of Nikhil Gandhi…
August 31, 2021