IN10 Media Network, with multiple business interests spanning television, digital, film, and more, has announced the launch of a music vertical called Let’s Get LOUDER.
Committed to nurturing creativity and talent, this vertical aims to be a prominent platform for both emerging and established artists from India and beyond. IN10 Media Network aspires to redefine the music landscape by investing in a variety of music offerings from different regions across the globe, with the aim of engaging a broad and diverse audience.
Aditya Pittie, Managing Director of IN10 Media Network, said, “With the introduction of our music business, Let’s Get LOUDER, we will play a pivotal role in supporting and promoting exceptionally talented artists while delivering outstanding musical experiences to audiences worldwide. I welcome Rajitta Hemwaani, with her extensive industry experience, to lead this vertical.”
Rajitta Hemwaani, COO of Let’s Get LOUDER, emphasized her belief in the universal appeal of music, transcending language barriers. She said, “Recent events have further solidified the notion that music is language-agnostic and, aided by cutting-edge technology, can traverse the globe. This is an opportune moment to create and experiment, and one of our primary aims is to reach out to the young and global listeners. IN10 Media is a dynamic and youthful network, and I am happy to collaborate in establishing its music arm – Let’s Get LOUDER. As a platform, it shall welcome both emerging and established artists to deliver high-quality musical experiences to audiences.”
Furthermore, Hemwaani expressed her enthusiasm about their collaboration with Believe, a distribution partner, to help them achieve their goal of reaching music enthusiasts worldwide. She stated, “We are thrilled to welcome our new distribution partner on board as we embark on this journey. There is no better partner than Believe to help us achieve our goal to reach out to every music lover on the planet.”
On the association, Vinay Guwalani, Director – Label and Artist Solutions, Believe India, said, “We’re thrilled to partner with Let’s Get LOUDER, an exciting music initiative that perfectly aligns with our mission of supporting artists and bringing people together through the universal language of music. With our platform & expertise, we are committed to amplifying their music on a global scale. Our collective aim is to resonate with music enthusiasts across the world.”
The immediate music lineup includes 10 singles under the IP of ‘Made in India’, featuring music from across the country with a focus on regional beats. Notable artists like Nikhita Gandhi, Shilpa Rao, Harshdeep Kaur, Sreerama Chandra (SRC), Ankit Tiwari, and others have collaborated with regional artists and folk singers to create foot-tapping fusion songs.
Additionally, the vertical is collaborating with contemporary artists like Indian Idol winner Salman Ali, Punjabi Hip-Hopper Thoda Bai PiPi, Rapper LOC, and many others to launch singles.