Warner Music India and JioSaavn have announced the launch of Spotted, an artist discovery program. As a DSP, JioSaavn will collaborate with Warner Music India, to release audio and video content.
Spotted will reach across the country to mine new talent. April onwards, aspiring musicians and singers will be able to upload their original tracks on a microsite. The program will discover one artist per month who will be chosen by industry veterans, namely – Salim Merchant, Divine, Jonita Gandhi and Papon. This unique program is a step forward in the commitment to being the home of discovering new talent.
Music composer Salim Merchant said in a statement, “I am super thrilled to be a part of this initiative. The idea of giving upcoming artists a platform to showcase their talent has always resonated with me and I’m really looking forward to this!”
Rapper Divine added, “Every gully across India has a unique sound and I am delighted that I get to be a part of this program designed to find the Dhun of every gully.”
Musician Jonita Gandhi said, “Spotted is such a great initiative for aspiring artists looking for opportunities to be discovered. I hope this new wave of talent will be encouraged to follow their musical dreams, like I was.”
Playback singer and composer Papon, who sings in multiple languages said, “Every language, every city, every dialect has its own melody. I am keen to see what Spotted will discover in the coming months..”
Spotted will discover new artists from various regions of the country each month, the artists will be scouted from the East, West, North and South regions with Hindi, English and Punjabi as separate categories. Plus, all discovered artists be supported with a robust plan to get them noticed across the industry.
The discovered artists will be featured on the Spotted playlist on JioSaavn and will receive media coverage in Rolling Stone India.