FairPlay, a sports and gaming exchange licensed by Curacao authorities, has announced its partnership with the Indian rapper Badshah as its new brand ambassador. The company previously announced a partnership with Jacqueline Fernandez.
Over the past few years, sports and online gaming have seen a tremendous upswing in popularity and demand in India. This collaboration comes at a time when the demand for online gaming is surging in India.
Badshah, whose real name is Aditya Prateek Singh Sisodia, is widely known for his Punjabi, Hindi, and Haryanvi music.
“India in the last few years has seen a massive increase in popularity and demand for sports and online gaming. More and more sports enthusiasts have begun to discover the many advantages and ease of wagering responsibly online. Badshah’s electric energy and his adrenaline pumped personality makes him an indisputable fit for us. We are delighted to have Badshah as a part of the family. His partnership with us will undoubtedly be mutually beneficial, and we look forward to seeing what the future holds,” said a FairPlay spokesperson in a statement.
Known for songs like ‘Jugnu’ and ‘Kala Chashma’, the rapper expressed his excitement about the collaboration, saying, “I’m passionate about sports and games, and the thrill they bring. I’m thrilled to partner with FairPlay and believe that responsible gaming can be an enjoyable experience. It goes without saying that FairPlay is the best in the game.”