The partnership will further expand Tips Music’s rich music catalogue to JioSaavn’s vast audience of music lovers, ultimately increasing its reach around the world.
Under the extended collaboration, Tips Music will provide JioSaavn with access to over 30,000 tracks and 5,500 albums spanning across 24 languages. This move is aimed at strengthening the brand’s association with Indian audiences while keeping its music fan community entertained.
This deal comes at a time when music in India is experiencing an upsurge in popularity due to the increasing internet penetration, smartphone usage, and the rollout of 5G technology. With more people gaining access to high-speed internet and smartphones, there is a growing demand for music streaming services and digital music content.
According to the Indian Music Industry (IMI) report, the number of audio OTT users in India is expected to reach around 900-million by 2030, making it one of the largest markets for digital music in the world.
Speaking about the partnership, Kumar Taurani, Managing Director of Tips Industries Ltd. (Music), expressed his excitement, “We are delighted to partner with JioSaavn. This collaboration has allowed us to connect with newer sets of fans and give them a taste of the diverse music that Tips Music has to offer. With a legacy spanning over two decades, our content catalogue is extensive and comprehensive, featuring genres such as Bollywood, Indipop, ghazals, devotional content, and more.”
The strategic partnership between Tips Music and JioSaavn will provide an ultimate streaming experience for music lovers worldwide, with the latest hits as well as classic music from the 90s and 2000s from the music label.
The growing user base of JioSaavn in the regional space will also help open doors for Tips’ content in the South and other regional markets that they have ventured into since 2022.