A new digital licensing platform Fairplay will soon offer end-to-end online licensing of music in India. Founded by entrepreneur Ravdeep Anand with lawyer Priyanka Khimani as Advisor and Investor, Fairplay’s launch was recently announced at the sixth edition of the All About Music conference.
The platform aims to simplify music licensing process in India and substantially reduce transaction time and effort. It’s being touted as digital marketplace for all categories of owners of musical content – from artists, composers and songwriters, to record labels, publishers and distributors. The platform will not only enable easy licensing and music clearances, but also serve as a repository of content that’s carefully curated and catalogued by rights-holders in collaboration with the platform, to meet a wide range of end users.
Ravdeep Anand, Founder and CEO of Fairplay, who will lead day-to-day operations of the platform said, “The aim is to have a plethora of musical offerings capable of catering to the myriad requirements of customers, from films to advertising to live events to streaming. Whether you’re looking for something specific or just casually window shopping for future projects – we’ll have you covered!”
He added, “At the heart of Fairplay is our desire to create an ecosystem that’s accessible, easy and equal to all. Fairplay quite literally for us translates to Fair Pay – not just for the customer looking to pay fair price for a music license, but for the rights holder and artist too.”
Priyanka Khimani, Advisor and Investor at Fairplay and founder of Khimani & Associates said, “Licensing of music copyright is arguably one of the most complex activities in music markets across the world. Fairplay brings together both sides and converts a complex, multi-layered process into an accessible and easy shopping experience. It has been my privilege to be able to shepherd the creation of this marketplace.”
Fairplay hopes to enhance the value of music content by enabling creators to more effectively and efficiently monetise their music. The platform is currently in closed beta.
Click here to view the Fairplay website.