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Inside Thums Up’s ‘Taste the Thunder’: how brands are rethinking music-led marketing
When Thums Up released its ‘Taste the Thunder’ anthem featuring Hanumankind and Vishal Dadlani, it reflected a familiar shift in Indian advertising: music…
Benny Dayal on navigating industry resets, from playback to platforms
Few Indian playback singers have navigated as many industry resets as Benny Dayal. From an era dominated by…
Why micro-sync licensing is becoming India’s digital music backbone
Guest Contribution by Gaurav Dagaonkar India’s digital ecosystem is undergoing a structural shift in how content is consumed,…
FY26 Results: Why Tips & Saregama convert streams differently
India’s recorded music market is expanding rapidly, fuelled by paid streaming growth, rising digital advertising spend, and deeper…
Lollapalooza India 2026 ends with Linkin Park & a festival that finally fits the city
Lollapalooza India 2026 wrapped its fourth edition on Sunday at Mumbai’s Mahalaxmi Racecourse with a closing day that…
IPRS: unlicensed year-end events cut creators out of their biggest public-performance window
As India’s nightlife and hospitality economy hits its annual peak in December–January, the Indian Performing Right Society Ltd.…
Are transparent pitching tools quietly rewiring indie music discovery?
The Quiet Rewiring of Indie Music Discovery in India India’s independent music landscape is expanding quickly, with a…
Inside the creative decisions behind an AI-enabled music practice
Bridging Art & Algorithm: Joel James on the Creative Use of AI At 23, Joel James occupies a…
Dr. George Musgrave breaks down the rationale behind India’s new music mental health study
India’s independent music sector continues to grow, but conversations about mental health within the industry remain limited and…
Spotify’s latest study outlines the support women in India’s music industry need next
Spotify has released findings from a nationwide study examining the experiences of women working across India’s music ecosystem.…