Believe, a digital company focused on artist and label development, has announced a collaboration between a Punjabi musician, Gippy Grewal and Swiggy, a food delivery platform.
Gippy Grewal, a key figure in the Punjabi film industry known for hits like ‘Angrezi Beat’ and the successful film “Carry On Jatta 3” jams with a Swiggy delivery partner in the campaign.
Swiggy, boasting a user base exceeding 35 million, serves as an ideal platform for Gippy to connect with a diverse digital audience. The collaboration includes a strategic in-app marketing activation featuring the newly released ‘Gang Gang’ Music Video.
Shilpa Sharda, Director of Artist Services and Development for India and South Asia at Believe, said, We are super thrilled about this association and are confident that leveraging Swiggy’s extensive marketing network will not only amplify the visibility of the “Gang Gang” video but also resonate strongly with Gippy’s fans. At Believe, our aim is to develop artists by leveraging innovation, data, tech, and digital marketing mixed with human expertise. This partnership is one of the examples of our core mission to serve independent artists. The synergy between Gippy’s musical prowess and Swiggy’s market presence is poised to create a buzz that extends beyond traditional boundaries.”
Gippy Grewal added, “With my extensive background in music, my lifelong goal has always been to embrace new experiences. I absolutely love the way we can establish meaningful connections, much like we did with Swiggy. Hats off to the team at Believe for presenting me with this unique opportunity to have fun with Swiggy”
