DistroDirect expands into Indian music market

DistroDirect, a leading white-label music distribution platform, is set to make waves in the Indian and South Asian market with the strategic addition of Ritnika Nayan. Former Country Head for CD Baby, Fuga, Downtown Music Service, Adrev & Songtrust in India and the current owner of MGMH, Ritnika brings a wealth of experience to lead business development and partnerships.

Originating from the renowned Australian distributor GYROstream, DistroDirect introduces a premium micro-distribution model, offering an automated online distribution platform. This model empowers labels and music businesses, allowing them to efficiently scale and manage their catalogs under their own brand.

Ritnika Nayan, Consultant – India + South Asia, Distro Direct

Ritnika is enthusiastic about her role, emphasizing the significance of local relationships in driving positive outcomes for artists. She believes DistroDirect’s micro-distribution model provides an opportunity for small to medium-sized music businesses to establish sustainable distribution with their existing artist networks.

DistroDirect’s platform stands out with features like automated split payments, global promotion and marketing services, client advances, and efficient customer support.

Andy Irvine, CEO of DistroDirect and GYROstream, expresses excitement about having Ritnika on board to spearhead the platform’s growth in India, one of the fastest-growing music markets globally. The platform has gained traction with over 350 hyper-local micro-distributors in more than 41 markets since its launch in 2021.

Additionally, DistroDirect recently strengthened its global team with key hires. Ben Frigeri, Co-Founder of Dreams Never Die and former One RPM A&R, takes on the role of US Business Development and Partnerships Manager in New York. Henriette Heimdal, a respected music distribution specialist with experience at Family in Music, CD Baby, and WIN for Music, becomes the Head of UK and EU Business Development. Samuel Fernandez, an industry and software specialist, joins the team in Brazil.

DistroDirect’s expansion marks a significant step in its global reach, with offices in New York, Sydney, Brisbane, India, London, and Manila. The platform continues to evolve as a catalyst for uplifting local talent and fostering industry growth, as noted by Dee deVille, Director of Distrochemy, an Indian-based music company.

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