Wynk Music, a popular music streaming platform, has surpassed 1.7 billion streams for songs by independent artists on its Wynk Studio, just two years after its launch.
Amit Tripathi, Chief Marketing Officer of Bharti Airtel, highlighted the vision behind Wynk Studio, emphasizing its role in providing a platform for emerging artists to monetize their music and offer a diverse music library to listeners. “Wynk Studio was created to support budding artists, helping them to build sustainable careers in the music industry while enriching our music catalog with diverse and fresh content,” Tripathi said.
Bharti Airtel elaborated on Wynk Studio’s mission to recognize and nurture music talent across India. The platform offers artists personalized mentorship, extensive distribution, and various monetization opportunities. It facilitates collaborations with music labels, opportunities for scoring web series and OTT platforms, live event performances, and more.
Wynk Music features curated playlists that boost the discoverability of independent artists, helping them expand their reach and effectively monetize their music. With a vast customer base, Wynk Music has become a vital platform for independent artists to gain exposure and grow their careers. To date, over 2,000 artists have benefited from Wynk Studio, addressing significant challenges related to monetization and visibility.
Notable artists such as Nikhita Gandhi, Vishal Dadlani, and Rahat Fateh Ali Khan have collaborated with Wynk Studio to release their music. Additionally, emerging talents like Prateek Gandhi, Raj Burman, Harsha Praveen, and Reena Gilbert have thrived on the platform. Wynk Music has also supported the distribution of independent singles like “Love Token” by Manj Music and Anusha Dandekar and promoted independent producers like LGF Studios for their movie “Love All.”
Wynk Music’s dedication to supporting independent artists continues to transform the music industry in India, providing a dynamic platform for talent to flourish and reach new heights.
