Ingrooves announces global distribution deals with Tony Kakkar and Ammy Virk

Ingrooves Music Group, a world leader in music distribution, marketing, and technology has announced global distribution deals with Hindi singer/composer Tony Kakkar and Bollywood and Punjabi actor/singer/producer Ammy Virk. The agreement with Virk includes future releases from his record label, Burfi Music.

“Ammy Virk and Tony Kakkar are extraordinary creative talents, and we are honoured to be a part of their creative journeys,” said Amit Sharma, Ingrooves Country Manager, India. “The independent music market in India is thriving, and we look to empower these artists to succeed locally and find opportunities to grow their success into new territories. We are thrilled for the global Ingrooves team to work with some of India’s most vibrant talent, and we are still just getting started.”

About Tony Kakkar

Kakkar’s previous hits include ‘Coca Cola’ and ‘Dheeme Dheeme’, which have received more than 2 billion views across streaming platforms. He is an Indian singer, songwriter, composer, and performer whose passion for music and writing started at seven years old. He began performing with his sisters Sonu Kakkar and Neha Kakkar at religious functions and public concerts and rose to fame with ‘Saawan Aaya Hai’, sung by Arijit Singh and ‘Mile Ho Tum Humko’, one of the most viewed Indian songs on YouTube.

In 2014, he founded Desi Music Factory, a record label that took non-film music by storm in the Indian music industry. Kakkar has released multiple single tracks and soon became a household name with the masses. Some of his most famous hits include ‘Coca Cola Tu’, ‘Dheeme Dheeme’, ‘Kanta Laga’, ‘Kurta Pajama’, ‘Goa Wale Beach’ and more. ‘Dheeme Dheeme’ found global success in Turkey, Germany, Azerbaijan, and Romania, where Indian music has no presence.

About Ammy Virk

Virk’s latest releases, ‘Dabde Ne’ and ‘Teri Jatti’, have already crossed 100 million+ streams on YouTube and have trended across all music platforms. Virk also produced, starred in, and wrote music for the Punjabi film ‘Aaja Mexico Challiye’.

Additionally, his label, Burfi Music’s channels have amassed more than 423 million streams across YouTube and nearly 50 million+ across other audio streaming platforms.Virk is an accomplished actor and producer in the Punjabi and Hindi industry who began his career when he recorded the song ‘Chandigarh Diyan Kuudiyan’ in 2012 for fun in his last semester of college and uploaded it on YouTube.

The song’s positive response encouraged Virk to pursue a career as a singer. He went on to receive wide recognition for his songs, ‘Yaar Amli’ and ‘Jatt Da Sahara’. He earned his first PTC Punjabi Music Award for the album ‘Jattizm’. His acting career began with the role of ‘Hakam’ in the historical romance Punjabi movie ‘Angrej’ (2015). Virk made his Bollywood debut in the film ‘Bell Bottom’ and his most recent film project has been ‘83’.

Tony Kakkar’s single ‘Main Akela Hoon’ will release on May 18, 2022

Ammy Virk’s collaboration with rapper Divine will drop in June, 2022

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