The Global Chess League has partnered with Amazon Music as its official audio streaming partner for the ongoing league in Dubai that commenced on June 22, 2023. This unique league format features exciting competitions among top chess players from around the world.
The aim of the collaboration between Amazon Music and the Global Chess League is to make the sport more popular in regions where people enjoy listening to audio content. As part of this partnership, Amazon Music will produce exclusive podcasts about the league and share audio highlights of the matches for chess enthusiasts in India, the United States, Australia, and New Zealand.
Mamta Saraf, Director of Amazon Music India, said that they are excited about the audio streaming partnership with Tech Mahindra’s Global Chess League. She mentioned that music is important for helping chess players concentrate, as seen in the World Championship. Amazon Music looks forward to bringing tournament highlights, interviews, and updates to its listeners. The goal is to create more engagement opportunities for chess lovers and build a long-term relationship.
Jagdish Mitra, Chairperson of the Global Chess League Board, expressed his happiness about the partnership with Amazon Music. He emphasized the role of audio in chess and the insights provided by expert commentators, which add context to every move. By offering curated content for audio enthusiasts worldwide, Amazon Music helps the league connect with a broader fan base.
The Global Chess League is not only focused on thrilling gameplay but also on technological advancements. Tech Mahindra and FIDE have collaborated to explore interactive platforms using advanced technologies like 5G, artificial intelligence, and virtual reality. These innovations aim to enhance the chess experience for players and fans alike.