Hit songwriter Savan Kotecha has partnered with Universal Music India, Republic Records, and Represent to launch a nationwide search for India’s first global pop boy band.
The initiative aims to develop a group that reflects India’s diversity and strengthens the country’s pop music scene.
Kotecha, known for writing hits for Ariana Grande, One Direction, The Weeknd, and Maroon 5, has been influential in pop music for over 15 years. He started his career in Sweden, working with producer Max Martin, and has contributed to songs like “What Makes You Beautiful” and “Can’t Feel My Face.”
Kotecha believes India has long looked outside its borders for pop and teen idols, and this project aims to change that. “Boy bands have shaped generations around the world—now, it’s India’s turn,” he said. “We want to create a group that represents India’s dreams and sparks an unprecedented wave of fandom.”
Universal Music Group India & South Asia managing director Sanujeet Bhujabal emphasized the project’s significance. “Our i-Pop strategy has focused on cultivating a Gen Z and Gen Alpha-driven sound in India. Partnering with Savan, we’re taking this vision global by launching India’s first true pop boy band. This will be the biggest talent hunt India has ever seen, and we are committed to building a long-term teen pop economy.”
Aayushman Sinha, founder of Represent, said: “We’re stepping into a new era of talent development, something India has never seen before. More importantly, this project is about fostering sustainable careers for young artists and establishing pop music as a dominant cultural force.”
The project is also working with Jugaad Motion Pictures to shape the band’s identity.
Aspiring musicians can audition by following @greatestindianboyband on Instagram and submitting a video on the contest’s website. After a selection process, the final five members will take part in a training bootcamp before making their debut.
