Saregama’s digitisation initiative, Punarjanam adds 10,000 songs to catalogue

Saregama’s digitisation initiative, Punarjanam which was launched during the COVID-19 lockdown has now added another 10,000 retro songs to its library. Now the digital catalogue is home to 1,42,000 tracks.

These include Ashok Kumar’s ‘Dekha Khayal Yaar Mein’ from ‘Jeevan Naiya’; Lata Mangeshkar’s ‘Ummid Ki Rangin Jhoole’ from ‘Lahore’ and many more. The music spans film and non-film songs across genres and languages. During the lockdown, Saregama’s Punarjanam team has converted each song from physical tapes into a digital format.

Vikram Mehra, Managing Director, Saregama India, said, “With wide ranging interest in old classics and the dearth of their availability on the internet, we took this initiative in the lockdown, and will continue to make inroads in the digital music market by digitising our catalogue. As a music label, this is our attempt to preserve our country’s music legacy and bring back the old classics for younger generation.”

Saregama India formerly known as The Gramophone Company of India Ltd, owns the largest music archives in India, and one of the biggest in the world. The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has also expanded into other branches of entertainment – publishing, film production and digital content.

Recently, the music label’s cinema arm, Yoodlee Films, partnered with Malayalam actor Tovino Thomas’ production house to develop content across languages and formats.

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