JioSaavn and Radio City have partnered to launch a new weekly radio show, ‘Nach Le’. The show will be broadcast in Mumbai, Delhi, Pune, Lucknow, Jaipur, and Ahmedabad, between 6 pm and 8 pm, every Saturday. The new show will also be available to stream on JioSaavn.
Over a period of 12 months, Radio City and JioSaavn are slated to launch four co-branded ‘Nach Le’ playlists per month. Accordingly, these will explore different sub genres and themes.
The show will also feature JioSaavn’s coveted Weekly Charts/Top Hero playlist reflecting trends from over 100 Million+ users.
To amplify outreach and awareness, both platforms will extensively promote the partnership across their social media handles. Radio City’s Chief Executive Officer, Ashit Kukian, said in a statement, “For us at Radio City, the priority has always been staying closely connected to our listeners, as India’s most loved radio channel. As two of India’s leading destinations for musical entertainment, we are excited to take musical innovation a step further through the association.”
He added, “As a pioneer in radio, Radio City was one of the first to adapt to the swiftly expanding digital medium, and we are positive that this strategic collaboration will help us amplify our digital reach, while popularising a new age music streaming portal like JioSaavn, among our humongous listener base.”
As a part of the ongoing #ReplayKiyaKya 2021 campaign, JioSaavn is offering customers a one-month subscription for INR 1, for a limited time. The #ProLiyaKya offer was launched on 15th December and will be valid till 31st December for Jio users only.
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Additionally, JioSaavn has also recently partnered with Vh1, Viacom18’s international music and English entertainment channel. And the collaboration has resulted in the bi-monthly ‘Pop hits Certified’ show.
As part of the venture, Vh1 and JioSaavn will release a list of 10 tracks from the latter’s playlist every fortnight. Plus, Vh1 will air the show with music videos from the playlist that JioSaavn will host on its app under the same title.
Anshul Ailawadi, Head, Youth Music and English Entertainment Cluster, Viacom18, said in a statement, “Vh1 has been India’s biggest platform for international music and pop-culture.”
“With our partnership with JioSaavn, we aim to showcase pop music to our viewers through ‘Pop Hits Certified’ and build a larger community of pop-lovers. We are very excited about this partnership and look forward to bringing the best of pop trends for our viewers.” The show will air for three months.
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