UNI7IED, the joint venture between 7Entertainment and UNIFIED Music Group first announced in August 2025, is scaling its international touring slate with Australia runs for Hanumankind and Anuv Jain.
The two artists will headline independent tours across multiple Australian cities, marking some of the first major live projects under the partnership this year. While separate in format, the tours point to a broader shift, with Indian artists increasingly able to anchor standalone shows in overseas markets rather than relying on diaspora-heavy or Bollywood-led programming.
Hanumankind’s rise has been driven by a globally aligned hip hop sound and a growing live reputation, while Anuv Jain’s catalogue continues to travel on the strength of its lyric-led songwriting and consistent streaming traction among younger listeners.
Led by Sidhartha Todi and Jaddan Comerford, UNI7IED brings together 7Entertainment’s domestic network with UNIFIED Music Group’s touring, management and recorded music infrastructure. The venture is positioned as a long-term bridge between India and global markets.
“We’ve seen incredible momentum around Indian artists globally, and UNI7IED is about building something long-term. Connecting scenes, cultures, and fans in a way that feels authentic. Supporting two independent tours like this is a great example of that vision in action,” said Jaddan Comerford, founder and CEO of UNIFIED Music Group.
Sidhartha Todi, founder of 7Entertainment and STARtist Management, added, “These tours are a reflection of everything we’re building with UNI7IED. We are creating real, global opportunities for Indian artists across genres. Hanumankind and Anuv are two very distinct voices, and it’s important that each of their journeys is presented in a way that feels authentic to their audiences. At the same time, we’re committed to building a system that provides greater transparency and expanded global reach for artists.”
From the artist management side, the tours are being positioned as a continuation of existing audience growth in the region.
“We’re excited to bring Hanumankind to Australia in partnership with UNI7IED. This tour is a big step in taking the movement global, and the energy around the music right now is incredible. We’re looking forward to building something special and long-term with fans, partners, and communities across this market,” said Ashish Jose, manager of Hanumankind and partner at Imaginary Frnds.
“Anuv’s music has always resonated deeply across borders, and Australia is a key market where that emotional connection is already evident. This tour presents an exciting opportunity to build a more personal relationship with audiences there, and we look forward to expanding his global footprint alongside UNI7IED,” added Nitin Kandhari, founder of RE:PLAY, the booking agent for Anuv Jain.
Caleb Williams, who heads UNI7IED, said, “We are very honoured and grateful that both these incredible artists have allowed us to promote their tours in Australia. We have been long-time fans and can’t wait to have them here. We look forward to growing our offerings and working with more of our favourite talents across India.”
With more international dates and collaborations in development, UNI7IED is expected to focus on building repeatable touring pathways for Indian artists, a key step in converting growing global interest into sustained live markets.
