7Entertainment and STARtist Management have entered into an international joint venture with Australia’s UNIFIED Music Group, creating a partnership spanning live touring, artist management, and recorded music. The alliance aims to strengthen cultural exchange, bringing Indian music to global audiences while opening the Indian market to international talent.
The collaboration is led by Sidhartha Todi, Founder of 7Entertainment and STARtist Management, and Jaddan Comerford, Founder and CEO of UNIFIED Music Group. Both companies share an artist-first approach and a long-term strategy for building meaningful, cross-border opportunities.
The partnership’s origins trace back to a chance meeting in 2023 outside a sold-out Vance Joy concert in Barcelona, where Todi met Rachael Tulloch, Vance Joy’s manager and Comerford’s partner. A subsequent visit by Comerford to Mumbai led to further discussions, evolving into a year-long collaboration. This has already resulted in international tours for Radhika Das, ISHAN, Jahnavi Harrison, and Krishna Das.
Announced during the All About Music conference in Mumbai, the venture will leverage UNIFIED’s global infrastructure with offices in Melbourne, Sydney, Los Angeles, New York, Nashville, and Toronto alongside STARtist’s local market expertise and touring arm, 7Entertainment, known for curating large-scale independent music events in India.
“India is one of the most dynamic and fast-growing music markets in the world,” said Comerford. “This partnership allows us to contribute to that growth while opening new doors for Indian artists internationally. It is one of those rare cases where one plus one might equal three, or even more.”
Todi added: “Indian music has both a rich heritage and an exciting future. With UNIFIED, we are building a two-way bridge that not only amplifies Indian voices globally but also helps international artists navigate India in a culturally relevant way. This is about more than access. It is about trust, context, and creating career moments that matter. On this Independence Day, we are proud to present India’s culture on a global stage while contributing to the vision of developing India’s concert economy into a world-class cultural force.”
